A difference you can taste - Coffee is a lot like wine. There is a huge range in quality - and you can often taste the difference. At Sudden, quality is our primary focus. This means we use beans that are hand picked, only when ripe. We use a state-of-the-art method to fully brew coffee before crystalizing it. It's designed to be more gentle, to maximize flavor & aroma. We dehydrate our coffee at subzero temperature to lock-in taste. We don’t use any additives - everything you drink is 100% coffee. SUDDEN COFFEE.